Why people Love to go to Ikea?

I did not know the answer to my own question. Why people love to go to Ikea?

Does Ikea offer cheap items? Does Ikea goods high in quality? Is it because of the food? Or is it just trendy.

Nevertheless, people love to go to Ikea. I do, too. That is why the road to Ikea always pack jammed everyday (not everyday actually) with hundreds of people lining up when you were ready to check out and exit from Ikea.

The goods in Ikea is not that cheap. It is also not that high in quality. It also does not have so much variety but compare to other places, well, where else can you find a huge furniture plus home decoration store other than Ikea.

The furniture in Ikea, is cheaper compare to the same product quality in other places. This is not because they are so kind to make it cheap. It's because we need to find the item ourselves, carry it with our big trolley, install it ourselves at home. That is why it is cheap.

Is it good in quality. Well, this is depend on the price. The higher the prices, the higher the quality. That's why you can see some furniture like a simple table cost thousand of ringgit in Ikea. That is not cheap, but the thousand ringgit one will be higher in quality compare to the less than hundred ringgit one.


The concept make Ikea the winner. We lose everytime we spend money there.

The concept of shopping in Ikea is so fun, you are kind of free to decide what do you want, there are no rules, you can mix and match whatever you want, you can suddenly become an interior designer (actually you are just busy taking picture of the design of decoration done by Ikea). 

The size also matter, a huge store like that, seems to be a good place to bring your family. Who want to bring family or friends to a small furniture store, that would be very boring. There are also place for kids to play, that is a plus for parent with small kid. Even without the playground, my kids for example love to run all over Ikea. They can sit down on the sofa without being scolded by Ikea worker (its their policy to let people to try and sit even lie down on their bed). 

The meatball, yes, another one that make people goes to Ikea. The food court, which serve food like no other places. It's much like a school canteen where you bring your tray (with a trolley), line up, and on the way to the cashier, you can take whatever you like to eat. Most people love the meatball. For me, it's just a meatball. With beef gravy. With a little effort, I think we can cook that ourselves at home. All the other food, is just a regular food, nothing special, yet again, the concept of the food court make you feel you want to go there for a second time, a third, and so on. The drinks, RM2, you can refill how much do you want. The drink taste bland by the way. But when someone offer you a free unlimited refill for RM2, that is a place you would like to go not only just for once. 

The concept, is what make people love to go to Ikea. I will also go back to Ikea soon, just to kill time, just to eat meatball, and somehow I will buy something as a decoration for my house. 

This is what I bought from Ikea, a home office place for myself. Ikea Cheras.